He pays great attention to detail and fills the set with good vibes, an aspect he considers essential in creating a great end product. These assets have been highly valued by brands such as Absolut, Citi Bank, Coca-Cola, Durex, Nike, Samsung, and Virgin Mobile.
The key to his success lies in his intuition about the product's strong points and the message it conveys. He's known for his instinctive methods in working with actors, meticulous music choices, vivid colors, and simple set designs.
His video for Dawid Podsiadlo's W DOBRĄ STRONĘ was awarded for Best Music Video at the 2016 Fryderyk Music Awards and 30 million views on YouTube confirm its success. In 2018 his commercial NETIOKRACJA won the Gold KTR Award.